If a person’s life is like a magnificent painting of mountains and rivers, then wine is like a trickling river in the painting.
Wine, like a trickle of rivers in the scroll.
Baijiu culture has been passed down for thousands of years, throughout the ages, wine is a guest.
Some people add colour to the mountains and rivers, some people let the world no light, some people repair the family gatehouse, some people poke others backbone.
Peer competition exists in that industry.
The rice market is very competitive, there are many brands.
The degree of competition in the liquor market, not to be outdone.
Competition, the survival of the fittest, not only is the law of nature, can also be used to describe each industry.
Waves of sand, there is the decline of the old famous wine, there is also the rise of the new wine enterprises.
Currently the domestic can be called a first-tier brand, only Maotai and Wuliangye.
And there is a chasm between these two first-tier brands, Wuliangye can only be the second in a million years.
About Maotai’s brand, reputation and sales, that is undoubtedly, but only the history of this piece of score is not high.
Of course, Wuliangye is the same, although the predecessor has Yaozi Xuequ, mixed grain wine, but Wuliangye and Moutai are the same, only after the founding of the country into the public eye.
Both came later and rode the crest of the wave.
But compared to Fenjiu, Luzhou Laojiao, Jiannanchun and Xifeng, the history of these two first-tier brands is indeed a bit thin.
Junheng 998 in front of these domestic liquor giants, the history is even thinner ……
But Maotai and Wuliangye firmly in the top two, is the most uncontroversial, on the street casually catch someone to ask, never mind drink or not drink, have to admit that the two in the domestic liquor market position.
Domestic liquor second-tier brands, Yanghe and Luzhou Laojiao is almost a grade.
And Luzhou Laojiao recent momentum is good, there is once again overtake the trend of the Yanghe, just for the moment, the Yanghe is still a slight advantage.
Yanghe rely on the core single product “dream blue” quickly cut into the high-end liquor camp.
In 19 years, Yanghe revenue of nearly 30 billion yuan, and the fourth Luzhou Laojiao opened a distance of nearly 10 billion, the gap, a moment to catch up.
And JIANNANCHUN has long been the scenery is no longer, JIANNANCHUN as if the Ten Mile Slope sword god, once rely on crystal sword single product across the world.
If it is not that two years of internal and external problems, restructuring coupled with the complexity of the internal structure, Jiannanchun will still be a strong player in the old three.
Nowadays, Jiannanchun brand value and product reputation are superior, back to the three can only be in the dream.
The “Mao Five Swords” Three Musketeers have become history, and now there are only “Mao Five Oceans”.
Fenjiu as the source of liquor, although isolated, but its volume can not be underestimated, high brand value, wide audience, there is a sign of the dead wood to spring again.
Gujing Gongju is a brand that is underestimated by many people, and is also the strongest of the second-tier brands, after him Langjiu, Xi liquor, and Jinsiyuan have a considerable gap with him.
In the second-tier brands, Niulanshan is a very pro-brand with amazing sales, and Jiu Gou Jiu barely squeezes into the second tier.
In third-tier brands, like Huizhou’s big brother Gujingong, Yingjiaogongjiu is also underestimated by many.
The opposite is Shui Jing Fang, which has always been overrated.
Shui Jing Fang’s wines are quite good, their packaging capabilities are excellent, and their main boutique line is well liked by the capital markets, but the sales and brand value of this wine is not at all as high as it is touted to be.
Some wines win offline, some win online, and ShuiJingFang is not wrong to be pushed down by the first- and second-tier brands.
Xifeng wine and Dong wine are two brands that deserve to be lamented.
These two old-fashioned wines were once brilliant, but now they have been beaten on the beach by the waves.
In particular, Dongjiu, as one of the old eight famous wines, is now as old as an old man, with its brand value and market sales no longer what they used to be.
Even Ganzhou, its home base, has become less and less recognisable as a wine, not to mention the whole country.
Except for the sentimental purchases of senior drinkers, ordinary consumers seldom mention it, and it has completely fallen into the third tier.
When it comes to the origin of the naming of Dong wine, it is indeed very literary.
Legend has it that during the war period, Zhejiang University moved west to Zunyi, and university professors practised fieldwork to understand the people’s situation and came to Dong Gongsi, the base camp of Dong wine.
After understanding the brewing process and formula of Dong wine and tasting Dong wine, they were full of praise.
The ZJU professors believed that this wine is a blend of more than 130 kinds of herbs involved in the brewing process, and is the wine of a hundred herbs, which is the inheritance of the true brewing origin of “medicine and food from the same source” and “wine and medicine from the same source”.
The character “董” is composed of “艹” and “重”, with “艹” agreeing with “草”, “艹” agreeing with “grass”, and “” agreeing with “grass”.The characters “艹” and “草” agree with each other, and “重” means a large quantity, so the character “董” implies “a hundred herbs”.
At the same time, this wine is produced in the low-latitude plateau, no severe cold in winter and no heat in summer, with dense vegetation and sweet spring water, which is an excellent place for brewing fine wine.
Together with the unique brewing process, recipe, and aroma composition, it fully embodies the idea of unity of heaven and mankind and harmonious coexistence, making it the most authentic wine.
The character “董” is used in “楚辞-涉江” (Chu Shi – Shibu Jiang) in the phrase “余將董道而不豫兮”, which means “upright” and “mighty”, and has the meanings of “正宗”, “正统”, “正派”, “正根”, “威严”, and “mighty”.
The cultural connotations of the character “董” itself and the cultural connotations of Dong wine have a legendary coincidence.
The professors then proposed to name the wine “Dong Jiu” in the hope that Dong Jiu will continue to uphold the true meaning of human brewing, which is “medicine, food, wine and medicine all come from the same source”, and to carry forward the tradition of “the wine of a hundred herbs”.The “Wine of a Hundred Herbs”.
From then on, Dong Wine became famous in the north and south of the Yangtze River, and it had a great reputation for a long time.
Nowadays, a good hand of cards to play a sparse, the current chairman of the board of directors of Dong wine in private did not complain, the country more and more do not understand the wine ……
This time, Wu Jun sent Cai Diheng to Ganzhou to purchase equipment, the partner is the Dong Wine Group ……
For the winery to increase production and expansion of this matter, although and Guan Xuan does not have a penny of interest, but it is extremely on the heart.
During the period when Cai Diheng was negotiating the procurement of equipment, Guan Xuan took the initiative to volunteer to do a survey report on the current situation of the liquor industry and handed it to Wu Jun.
Junheng 998 Liquor Industry Co.
General Manager’s Office.
Guan Xuan handed a thick investigation report to Wu Jun.
This investigation report covers the prices of all the liquor on sale during each price point of the above mentioned liquor enterprises, as well as their market positioning and analyses.
Guan Xuan said, “Moutai’s brand value, and marketing strategy are all places we should learn from, and Shui Jing Fang is excellent in packaging.”
Wu Jun removed his gaze from the investigation report, looked at Guan Xuan and said, “Tough job Officer Guan, I don’t even know how to thank you, this investigation report of yours is a combat command book for our winery.”
Wu Jun shook the investigation report in his hand and joked, “With this battle plan, we, Junheng 998 Wine Co, Ltd, can definitely break through and hit a market of our own.”
“Mr Wu overpraised, you go to the city to find a random survey organisation are doing better than me, this survey report from my amateur hand, just for reference.”
Guan Xuan smiled and said, “To say thank you, it’s also me who thanked General Manager Wu, this time the winery increased production and expansion, provided thousands of jobs, the organisation praised me and Lao Du again, this is all due to General Manager Wu.”
Previously, Wu Jun’s attention had been on top of the investigation report in his hand, and it was only when he took a closer look that he realised that Guan Xuan had heavy dark circles under her eyes.
Although she had drawn light make-up to cover it up, it was still obvious upon closer inspection.
Wu Jun put down the investigation report in his hand and suddenly asked, “Did Officer Guan not have a good night’s rest?”
Guan Xuan looked a little unnatural and said, “Ah, no, everything is fine.”