Wu Jun went up to the first floor.
The conference room door just happened to be pushed open.
A group of businessmen came out from the conference room, their mouths still discussing the content of the meeting just now.
“Hello, Mr Wu.”
“Long time no see, Mr Wu.”
The general public greeted Wu Jun upon seeing him.
“Is Mr Cai still inside?”Wu Jun asked one of them as he pointed at the entrance of the conference room.
“Yes, General Manager Cai and Factory Director Xu are both here.”
“Okay, thanks.”
“Mr Wu is too polite.”
Wu Jun raised his leg and entered the conference room after asking for clarification.
Once he entered, he saw Cai Diheng was sorting out the documents and Xu Shuzai was smoking at the window.
“Mr Wu, when did you come back.”Cai Diheng heard footsteps, looked up and saw Wu Jun, took the initiative to open his mouth to greet him.
Xu Shuzai was caught smoking, after turning around and seeing Wu Jun, his expression was slightly embarrassed, his hand went back and he quickly twisted the cigarette out in the ashtray on the windowsill.
“Jun ah, have you eaten yet.”Xu Shuzai smiled awkwardly and came out to greet him.
Xu Fei stayed at Wu Jun’s house for more than a week over New Year’s Eve, and Wu Jun went to stay at her house for another night.
Although they hadn’t proposed marriage yet, the relationship between the two was already unspoken by both families.
And then let his future old husband call himself General Wu, Wu Jun heard all the awkwardness, during the New Year has changed his mouth.
“Just came back today, nothing to come over to turn around.”After Wu Jun and Cai Diheng greeted each other, he raised his leg towards Xu Shuzai at the window, “What is Uncle Xu so formal for, come and smoke.”
Wu Jun went forward to hand out cigarettes to Xu Shuzai, the two of them stood at the window and gulped down the smoke.
“President Wu, you came at the right time, there is just something to report to you.”Cai Diheng also came to the window after finishing the documents.
Wu Jun shrugged his shoulders and said, “You coordinate with Uncle Xu on production matters, you just watch over the sales matters, as you know, I seldom come to the company to show my face.”
“I can’t really do the main thing in this matter.”Cai Diheng smiled helplessly and said, “You don’t come today, I am also ready to give you a phone report.”
“Have you encountered any difficulties?”Wu Jun opened his mouth and asked.
Cai Diheng honestly said, “Indeed.”
“Sit down and talk.”Wu Jun waved his hand and the three of them sat back down at the conference table.
After Cai Diheng sat down, he pulled out a piece of paper from the pile of papers on the table and handed it to Wu Jun: “Mr Wu, please take a look, this is the quarterly statement of sales analysis of each region.”
Wu Jun took the document and looked at it carefully, after a while, he could see the problem.
On this quarterly analysis report, the sales situation of Junheng 998 in each region was recorded.
The first quarter of this year is coming to an end, the sales of Junheng 998 is around 100,000 bottles.
Among them, the vast majority of them were within Shimen city, and a part of them were in Wu Jun’s hometown Ping Shan.
Wu Jun saw that among them there were also sales in Kyoto market, however, the sales were not even 10,000 bottles.
“The sales in Ping Shan area are all done by that Mr Chen that you signed up for, Mr Wu, and there is also the help of the county leadership team to promote it.”Cai Diheng explained at the side, “The county is very important to our winery, giving a lot of resources tilted and free publicity.”
“The pre-promotion within the urban area of Shimen, Mr Dong of Shimen Inn gave a lot of support and help, the sales situation of Junheng 998 is still normal within the Shimen area.”
Wu Jun listened to Cai Diheng’s report while analysing it in his mind.
“That is to say …… we Junheng 998 can’t work out of Shimen area?”Wu Jun raised his eyes to Cai Diheng and asked, “Have you analysed what caused this?”
“Just now our meeting is discussing this, the main problem, I feel out in two aspects.”Cai Diheng paused after finishing.
Wu Jun nodded his head and signalled, “Continue.”
“One is visibility, one is price, these two can actually be summarised into one.”Cai Diheng said, “Junheng 998 is positioned as a high-end product, the price is on par with Moutai Wuliangye, but there is still a big gap between the two in terms of fame and advertising.”
“All in all, affected by the price and popularity, Junheng 998 has a very low market acceptance outside the Shimen area.”
“What about the results of the meeting?”Wu Jun asked.
Cai Diheng said, “Increase visibility, and lower ……”
“The selling price can’t be any lower,” not waiting for Cai Diheng to finish his sentence, Wu Jun waved his hand and interrupted, “This price is the threshold for squeezing into the first-tier brand, and lowering the price is a loss of compulsion.”
“Furthermore, even if you drop one or two hundred dollars, it doesn’t matter, those who are willing to spend money to buy seven or eight hundred dollars of liquor don’t care to spend another one or two hundred dollars.”
“I have the same idea as General Manager Wu, I also mean to start from raising awareness.”Cai Diheng was not the slightest bit offended by Wu Jun’s interruption, instead he had a feeling of a hero and glanced at Xu Shuzai who was sitting next to him.
“Coughing ……” Xu Shuzai barred a mouthful of cigarette on the side and looked slightly embarrassed, he was advocating to lower the selling price.
Wu Jun asked Cai Diheng, “What’s the next plan?”
Cai Diheng said confidently, “If we start from the popularity, it is nothing but the title programme, invite celebrity endorsement, implantation of film and television advertisements and so on.”
Wu Jun thought about it, the winery should also hire a celebrity endorsement.
Fragrant wine is also afraid of deep alley, this truth in the process of Hongyun rice selling Wu Jun has already felt it.
Junheng 998 just listed want to arm wrestle with big brother and second brother, creating momentum this link is essential.
“Then do what Mr Cai said, how much money is left in the company’s account, is it enough?”Wu Jun asked Cai Diheng.
Cai Diheng nodded and said, “There is still about 40 million on the company’s account now.”
Wu Jun said, “Not enough and then find me to apply, this money can not be saved, the higher the popularity of the higher sales, these money sooner or later can earn back.”
Xu Shuzai was staggered by the side, obediently taking tens of millions of dollars to advertise, his son-in-law is really a big spender!
Cai Diheng asked, “If we ask for a celebrity endorsement, does Mr Wu have a favourite candidate?”
There is a saying circulating in the industry:
“Brands choose spokespersons, often more stupid than the stupid white sweet looking for a date.”
A little bit of fame star, there may be dozens of hundreds of endorsements.
Consumers have simply can not remember the star is the spokesman for which brand.
And that set of “leverage” and “empowerment” theory of choosing spokesman is still creating new “stupid white sweet” customers.
Wu Jun on the choice of spokesman in this regard, really have no experience, probably is the legendary “stupid white sweet”, or, “people stupid money”.
Wu Jun said: “This is still looking for professional endorsement economic company, according to the company’s product positioning agreed.”
Cai Diheng smiled and said, “I have a friend who runs a celebrity endorsement agency, I have privately asked him to do a professional analysis.”
Wu Jun smiled and said, “Mr Cai is really saving for a rainy day, since he has already done the analysis, don’t hide it.”
Cai Diheng said, “Mr Wu, what do you think about Guo Fucheng?”
Wu Jun: “……”
Brother-in-law, are you sure you’re not afraid of horse’s arse?
Cai Diheng smiled and said, “By the way, General Manager Wu, it just so happens that Guo Fucheng himself is in Shimen, he has a concert at the stadium tonight.”