Guo Fucheng endorsement promo took only two days to shoot.
The first batch of one thousand publicity posters are also all finished.
Preparations have been all ready, the rest is the concrete implementation.
Inside the conference room of Junheng 998 Liquor Co.
Cai Diheng convened a meeting with the person in charge of each city in the marketing department, Wu Jun was listening.
“President Wu, the result of everyone’s discussion is to first capture the Wanda Centre as well as the sports stadiums in the target cities of the rollout, and the five-A degree tourist resorts within the city area, what are your instructions on this.”
After a few rounds of analysis, Cai Diheng summarised the opinions of each city’s marketing director.
“Oh, let’s start with why we chose these places first, and how we are going to carry out the work afterwards.”Wu Jun picked up his teacup and took a sip of tea, signalling Cai Diheng to continue.
“First of all, our Junheng 998 is positioned as a high-end liquor, and the target group is the high-income group, so the place to place adverts, we choose the places where the high-income group often go in and out to place adverts accurately.”Cai Diheng analysed, “Wanda Centre and the stadiums that often hold events and star concerts, as well as the five A grade leisure resorts, the target group is more gathered.”
Cai Diheng obviously did enough preparations in advance and spoke at great length for forty minutes or so.
The crowd in the conference room kept nodding.
Cai Diheng finally said, “Our goods shop to that city, advertising and publicity should also follow up immediately, online and offline at the same time to promote, maximise the use of limited publicity resources, such as Junheng 98 officially put into production, will start to invest in film and television advertisements, at that time, publicity will be stronger, everyone’s work will be a little easier.”
“Very well spoken.”Wu Jun nodded approvingly.
Although Cai Diheng had entered the industry not long ago, he already had a deep insight into the industry, and many of the programmes as well as the places that needed to be paid attention to were not thought of by Wu Jun before.
“Mr Wu, you give everyone a few words?”Cai Diheng asked Wu Jun.
“General Manager Wu say a few words!”
“Mr Wu, it’s been a long time since I’ve heard you guide your work, say a few words to everyone.”
The other marketing executives in the conference room followed.
“Then I will have a brief chat with everyone.”Wu Jun smiled and nodded his head in agreement.
With five companies at home and abroad and several thousand employees, Wu Jun had participated in more meetings than he could count during this period of time.
As the saying goes, practice makes perfect, even though there was no preparation in advance, Wu Jun was able to pull it off for ten to twenty minutes.
Specific work by Cai Diheng is responsible for the unfolding, Wu Jun’s job is to give the company staff to pour chicken soup.
Wu Jun put down the cup of tea, demeanour relaxed: “We all know, we Jun Heng 998 Liquor Co., Ltd, in the liquor industry seniority is still shallow, and some old liquor enterprises compared to our heritage to shallow, first of all to let the market recognised us, recognised our selling price, recognition of our products, and strive to be able to early in the liquor industry has its own place. ”
“The beginning of everything is difficult Well, the next period of time, everyone will be very busy, and so we have a certain market retention rate, so that others see the potential of our Junheng 998 Liquor Co. Ltd. can choose to open bidding provincial agents.”
“I firmly believe that we, Junheng 998, will definitely gain a firm foothold within the global liquor industry and become a household name just like Moutai Wuliangye.”
“When Junheng 998 can get out of Jibei, go to the whole country and go to the world, all of you here will be the credit of the company.”
“……”
“That’s all I have to say today, thank you all.”Wu Jun didn’t even play a draft, breaking up for ten minutes.
Wow!
After Wu Jun finished his speech, Cai Diheng led the applause and the conference room resounded with loud applause.
All the people were excited by the scene depicted by Wu Jun, they couldn’t leave immediately to explore the market.
The meeting was over, it was already more than 5pm, past the time of work.
Wu Jun greeted the crowd and said, “Everyone go back to wash and rinse first, we will not see each other at 7pm at the Five Continents Hotel.”
“Mr Wu is treating us, we have to go even if it’s raining knives in the sky.”
“General Manager Wu, then let’s go back first to bathe and burn incense, and dress up properly.”
A bunch of business backbones laughed and went out, Cai Diheng heard the location where Wu Jun had booked the meal, but he frowned.
“What’s wrong Cai?”After Wu Jun saw Cai Diheng’s expression, he threw him a cigarette and opened his mouth to ask.
“Nothing, I was just thinking about something else and got lost in thought.”Cai Diheng smiled, his expression returning to normal.
“Let me guess, it’s because you’re afraid of your girlfriend checking in?”Wu Jun joked, “Don’t worry, just dinner and drinks, a dragon don’t even think about it.”
Cai Diheng smiled and said, “With General Manager Wu, Xiao Xue is very relieved, never checking in.”
“Then let’s go, first go over to talk to General Manager Chen.”Wu Jun got up and greeted Cai Diheng as he went out.
Cai Diheng sighed and followed and got up, hopefully he was overthinking it.
The two of them came to Five Continents Hotel in advance.
After the front desk manager in charge of reception saw Wu Jun and Cai Di Heng, he did not need the two of them to open their mouths and directly called Chen Hansheng.
“Mr Wu, you are really a rare guest, it’s been a few days since you came.”Chen Hansheng smiled and went forward to greet Wu Jun after seeing him, shaking hands warmly.
Wu Jun asked, “Recently, I drummed up some small business abroad, I made several trips before and after the year, Mr Chen’s business is still good recently.”
“Thanks to the blessing of Mr Wu, the business is quite good, I heard that our Junheng 998 is ready to put great efforts in advertising?”Chen Hansheng is the agent of Junheng 998 in Pingshan area, he is very concerned about this aspect.
Manufacturers put adverts, agents sit and pick up cheap, this kind of thing who are willing.
Wu Jun laughed: “Mr Chen’s news is very good ah, today the company meeting is discussing this matter.”
“It is time to increase publicity efforts ah, we Junheng 998 such a good wine, should be vigorously promoted, good things to share,” Chen Hansheng smiled and said, “Drinking used to our Junheng 998, drink Maotai are not fragrant.”
Wu Jun modestly said: “Chen total us Jun Heng 998 and Maotai comparisons, too much to lift us, flat no wonder a wine, the village small brewery a, and Maotai kind of big factory than.”
“Hahahaha, good a mediocre a wine, good a mountain village small winery ah, if we Junheng 998 is mediocre, then there is no good wine in this world.”Chen Hansheng laughed brightly, “Our Junheng 998 wine industry limited company now is the star enterprise in the county, if you are a small winery, my hotel is a big stall.”
Wu Jun and Chen Hansheng two people, one modest and one cudgel, chatting with each other.
“Mr Cai, you’ve come less this time too.”When Chen Hansheng and Wu Jun were chatting, he also didn’t forget to greet Cai Diheng next to him, “Next time you come again bring your girlfriend to recognise the door, in the future when you come to my place, consider it as home.”
“Mr Chen is polite, I will definitely bring her over when I have the chance.”Cai Diheng politely responded with a sentence, not too enthusiastic.
The three of them chatted for a while, Chen Hansheng answered a phone call and then had something to leave, before leaving, he also explained that the hotel manager would give Wu Jun’s table a free bill.
“Xiao Cai, your state today is not quite right.”After sending Chen Hansheng away, Wu Jun turned to ask Cai Diheng.