At present, the domestic beer market is mainly controlled by five legions: China Resources, Tsingtao, Yanjing, Budweiser and Carlsberg.
The combined market share of the five legions accounts for about 80% of the total market.
The remaining 20% is divided among thousands of small brands.
Liu Hao Han’s Jing A Brewery can account for 0.68% of the market share, in addition to the five legions, has been considered very capable!
After all, behind Jing A Brewery was the Liu Hao Han family holding support.
Regarding the issue of Beijing A Brewery and the content of the betting agreement, Wu Jun first discussed with Angel.
Angel analysed: “The development of the domestic beer industry until now has reached maturity, production continues to go down, consumption peaked, the industry external pulling force is small.”
“Therefore, if the industry wants to continue to develop, it must actively upgrade its product structure and take the route of medium and high-end, while continuing to promote industry integration.
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“In the future, channel transformation, brand upgrading, capacity integration, and endogenous growth will become themes within the beer industry.”
“……”
Angel gave Wu Jun an in-depth analysis of the beer industry, and Wu Jun listened to it with an open mind like a primary school student.
After listening to Angel’s analysis, Wu Jun also want to understand why Liu Hao Han will look for his own cooperation, and has been pestering himself not to let go, even if it is to send the brewery to cooperate with himself.
Junheng 998 by virtue of super high quality, more than a year in the liquor market performance is very bright, is definitely the industry a unique dark horse.
The super high quality of Junheng 998 has conquered all consumers, and also opened the door for Junheng 998 brewery to high-end liquor.
Beijing A brewery wants to engage in research and development, take the high-end route, looking for Junheng 998 brewery cooperation is absolutely find someone.
As a factory just built less than two years of brewery, can achieve today’s results, absolutely has “unicorn company” potential.
Liu Hao Han wants to maximise the benefits in the shortest possible time, and the cooperation with Junheng 998 winery is the right choice for him.
Wu Jun asked Angel, “What do you think about the content of that betting agreement?”
“I feel that there is not much problem, this co-operation the other party is very sincere, it is also an opportunity for the group’s Junheng 998 Winery.”
Angel analysed, “The agreement mentions that we can independently use the distribution channels of Jing A Beer to promote the new product, and it’s not only limited to the beer category, this is also a signal of goodwill from Liu Hao Han to us.”
“Junheng 998 Brewery can use the channels of Jing A Brewery to quickly roll out the whole country, which is much faster than the current pace of attacking city by city like this, and can help us save a lot of time costs, as well as human and material resources and other costs.”
“As for that non-disclosure agreement, the problem is not too big, take precautions in advance, not afraid that the other side will not certify at that time.”
The confidentiality agreement that Angel mentioned was a supplementary agreement to the “betting agreement” signed by Liu Hao Han and Wu Jun.
On the surface, the two companies were only co-operating in the research and development of new products and promoting them together, which in the eyes of outsiders was an even more normal strategic co-operation relationship.
The betting agreement on the acquisition of the shares of Beijing A Brewery could only take place secretly under the negotiation table.
The important management of the company, as well as the new product research and development department, Liu Hao Han will help to install Wu Jun’s people, so that he can take over the company smoothly in the future.
According to Liu Hao Han’s statement, his old man’s days are numbered, and when the family property is divided up, the old man will close his eyes.
Liu haohan bloom to his bowl, he wants to give whoever he wants to give whoever he wants to give whoever he wants to give whoever he wants to give whoever he wants to give whoever he wants to give whoever he wants to give.
Now in front of Junheng 998 wine industry limited company, is the question of whether can brew a beer of outstanding quality.
A good beer with outstanding quality is the most crucial point of this cooperation.
The degree of importance directly affects the success or failure of this co-operation, as well as whether Wu Jun can get a brewery valued at more than three billion for free.
Even if he didn’t look at the face of the monk or the face of the Buddha, for the face of the banknotes, he had to put this task into practice as soon as possible.
Spend more than a year’s time on a project to challenge to earn more than three billion at once, this kind of opportunity is really not available to the general public.
And, Wu Jun had confidence in Junheng 998 Liquor Company Limited, or rather, he had confidence in the super rice within [Resource Tycoon].
Super rice, from the beginning to now, never let Wu Jun disappointed.
Without the Super Rice within [Resource Tycoon], there would be no Junheng 998 Liquor Company Limited, nor would there be today’s Lillian Cosmetics Company Limited.
Junheng Group’s profitability would almost have to be chopped off by a large portion if these two companies were missing.
Junheng 998 Winery and Lillian Cosmetics Limited were both deep-processing companies that were more profitable than Junheng Trading Company Limited and Hongfu Farm.
After chatting with Angel, Wu Jun went to Xu Shuzai and asked him to come to the city to have a meal together.
The matter of brewing new beer, still have to leave it to Xu Shuzai, and this matter can’t be publicised for the time being, it should be carried out in a low key.
Around noon one ten, a black Audi a6 parked in front of the stone door inn hotel.
Car door pushed to, a black suit Xu Shuzai down from the car.
Join Junheng 998 liquor limited company for more than a year, has been serving as the production factory director.
Xu Shuzai this small workshop boss, now also mixed into the management of thousands of employees Xu General Manager.
Xu Shuzai never dreamed that he could have such a day, until he met Wu Jun.
Until Wu Jun put a bag of super rice into his hands, let him brew white wine to try.
This try, try out the Junheng 998, try out a super high quality, dare and domestic white wine big brother Maotai white wine.
This try, try out the Junheng 998 liquor limited company, from a small factory of dozens of people, to hundreds of people in the factory.
And now, the Jinmen area, a few hundred people scale branch factory, until the branch factory in Gan Province put into production, the company’s production capacity will be greatly increased.
Junheng 998 wine industry, from the beginning of the establishment to now, has been in constant development, expansion.
Xu Shuzai is watching Junheng 998 winery step by step to today, just like watching his own children.
If anyone has the deepest feelings for Junheng 998, it is Xu Shuzai.
Xu Shuzai used Wu Jun’s super rice to start the voyage of Junheng 998 Wine Co.
From a little old man in the countryside, to the current factory director of a large enterprise, Mr Xu.
Junheng 998 Liquor Co., Ltd. also in turn achieved Xu Shuzai.
Xu Shuzai feels that he and Junheng 998 wine industry limited company in this life is inseparable.
He often said to the workers in the factory that when he was old and retired and could not work as a factory director, he would come back to the winery to watch the gate as a security guard.
“General Manager Wu, you’re looking for me.”Xu Shuzai smiled and greeted Wu Jun when he entered the door and saw him.
When Wu Jun saw Xu Shuzai’s outfit, he had already seen it.
In today’s Xu Shuzai, there was no longer a trace of the shadow of the past.
Wu Jun pointed to the chair in front of Xu Shuzai and said, “Uncle Xu, today we have no outsiders, don’t be polite to me, relax, sit down.”
“Thank you, Mr Wu.”After thanking him, Xu Shuzai pulled open the chair and sat down, placing both hands on his knees, with a look of listening.