It’s not that Wu Jun is cheap and can’t afford to invite Starbucks.
Choosing Ruixing Coffee, for one thing, this shop was the closest to the hotel he was staying at.
Wang Lina also had to work at night, and it wasn’t suitable to walk too far.
Moreover, this shop is a flagship shop of Ruixing Coffee, and the decoration and environment are not bad.
Secondly, Wu Jun’s impression of Ruixing was not bad.
The emergence of Ruixing has pulled down the coffee, which should be a popular drink, from the price range of more than thirty dollars to the price of ten dollars.
Although the price is low, but the quality of almost no change, and even raw materials than Starbucks with even better, is simply the coffee industry conscience enterprise model!
The development of Ruixing coffee is like riding a rocket, even more like hanging on than Wu Jun who owns [Resource Tycoon].
Wu Jun relies on the [Resource Tycoon] to develop until now, all the assets of Junheng Group add up to more than seven billion.
The same just came out more than two years of Ruixing coffee, the current market value can dump Wu Jun seven or eight streets!
You can’t obey, even if you have a golden finger, you have to obey.
From the first shop opened in Galaxy Soho, to the launch of Ruixing unmanned coffee machine in early January this year, just more than two years, Ruixing Coffee’s directly operated shops has reached as many as 4507.
At the same time, Ruixing Coffee has become the largest coffee chain brand shop in China.
Wu Jun’s Hongyun Rice Store, which was not even a fraction of Ruixing Coffee’s directly operated shops, was second to none of the dregs.
What is the concept of Ruixing opening 4,507 directly operated shops in just two years and a little more?
There are 30 days in a month, Ruixing is now 27 months from the establishment of the first shop, about 810 days.
The number of directly-operated shops of 4507 divided by 810 days of establishment, the final calculation is equal to about 5.6.
That is to say, from the opening of the first shop to the launch of the unmanned coffee machine, Ruixing Coffee is opening an average of about 6 shops per day.
And it is 365 days a year, every day to open shops in about 6.
If only 5 shops are opened every day, then it will not be able to reach the calculated scale.
The speed of Ruixing’s expansion has once again shown the world what is called the speed of China.
Although Ruixing is expanding like it’s riding a rocket, it’s largely unprofitable.
This is probably a bit conservative, remove the “basically” is probably more in line with the actual situation.
Ruixing’s financial report, every year to lose a large amount of money, in the “strategic loss stage”!
In the face of so many shops, shop rent and staff wages are indeed a staggeringly large amount of annual expenses.
The expansion of Ruixing shops is inseparable from capital financing, and it can also be said that financing has made Ruixing’s scale today.
Shops are not profitable, but also a major feature of Ruixing, losses are inevitable every year.
Ruixing rocket expansion, the official statement is to occupy the market, profit will be the thing after the capture of the market.
Of course, this is the official statement.
Folk to Ruixing this practice there is a more apt statement: cut the leek of foreign capital, please the people of China to drink coffee.
Ruixing this kind of external leek cutting, internal public welfare, often take a lot of coupons “insult” consumers, have the strength to make outward, have the money to subsidise the domestic users of the conscience of the enterprise, Wu Jun really can not think of reasons not to support it.
Although Ruixing coffee recently because of financial fraud makes the stock plummet, several times the stock has been suspended, but this does not affect the consumer’s desire to buy.
Some people who like to drink Ruixing coffee and have 2.8% off coupons and free coupons in their hands are even more unable to sit still, for fear that the coupons will be wasted if Ruixing closes down.
In addition, Wu Jun and Wang Lina came to this point in time, just the point of each company off work, the popularity of the shop is very hot.
“Yes in sorry ah Lina, I made an appointment with you and I’m still late.”Wu Jun stood in front of Wang Lina and said sorry to her.
Since Wu Jun knew Wang Lina’s identity, the way he addressed her, also became a little closer than before.
Wang Lina was unaware of this and was very flattered after hearing Wu Jun address her.
“No, no, no, don’t say that, General Manager Wu, it’s me who came early.”Wang Lina waved her hand handlessly and said, “It’s fine for me to stay in the temporary dormitory provided by the shop, so I came over first.”
“Go in first and find a place to sit.”Wu Jun made a please gesture to Wang Lina, and the two of them found an empty seat and sat down facing each other.
Before coming here, Wu Jun mentioned his cousin Li Tong on WeChat, Wang Lina’s heart was incomparably curious as to how this Mr Wu knew about her cousin.
Wang Lina has not contacted Li Tong for nearly ten years, even when Wu Jun mentioned this name, she reacted for a while before she thought she had such a cousin.
Wang Lina’s heart was like a cat’s scratch, she wanted to know what this Mr Wu meant when he mentioned her cousin to her.
Wu Jun sat down and raised his eyes to Wang Lina smiled and said, “The first time I invited you to drink coffee, I don’t know what flavour you like, what do you like to order yourself.”
“Right ……” Wang Lina back to God, from her own satchel took out two coupons to the table, said, “I have two colleagues here to give me free coupons, today I please good.”
Wu Jun took a closer look, it’s really free coupons, not limited to drinks!
Convinced, really convinced Ruixing!
With free coffee, Wu Jun didn’t have to spend money to prove that he is rich, tycoon is not bad.
Wang Lina used two free vouchers to exchange two drinks back, one of them handed to Wu Jun.
“Mr Wu, you, do you know my cousin?”Wang Lina couldn’t help but open her mouth and ask, “How is my sister doing in Kyoto? My aunt’s illness ……”
After hearing the few questions asked by Wang Lina, Wu Jun looked at her with a puzzled face, “That, Lina, you and your cousin haven’t been in contact recently?”
“Ah?”Wang Lina was equally puzzled by Wu Jun’s question.
“I won’t hide it from you, Mr Wu, back then, because of my father’s relationship, my sister had some opinions about our family.”Wang Lina sighed and said, “My sister hasn’t contacted our family for almost ten years.”
Wu Jun was a bit puzzled, “That, Lina you haven’t contacted your parents recently either?”
“This ……” Wang Lina looked a bit tangled and said, “Our family stalled some bad things, I haven’t contacted my family for more than two months, and I didn’t dare to use my previous mobile phone number. ”
“So that’s what happened ah ……” Wu Jun shook his head and smiled, hearing this he finally understood what was going on.
Wang Lina obviously still do not know what happened at home recently, not to mention that the family’s debt has been paid off, no need to hide anymore.
Wu Jun smiled and looked at Wang Lina and said, “Lina, first of all I want to tell you a good news.”
“Ah? What good news?”Wang Lina stared at Wu Jun with a blank face, not knowing why he said that.
Wu Jun didn’t sell her short and said directly, “You can go home anytime now, your family’s debt has been paid off.”
“What! This ……” Wang Lina excitedly stood up from her seat and looked at Wu Jun with a happy face.