The day after Wu Jun changed his online shop sales strategy.
Inside the office of team leader Ji Jialiang, at the headquarters of a certain treasure, in the network operation department.
“Team Leader, there’s a new shop whose turnover is incomparably abnormal today.”A staff member entered the team leader’s office to report on the work.
Ji Jialiang said, “Brushing orders?This kind of unfair competition behaviour, once found directly seal the shop, no room for discussion, deal with it seriously.”
“This ……” staff said with a hesitant face, “Team leader, our side is a bit uncertain whether the other party is brushing orders, so we came over to ask for your advice.”
Ji Jialiang said with an unhappy face, “Xiao Fang, you are also an old employee in the department, brushing is brushing, not brushing is not brushing, what do you mean you are not sure?”
“It’s …… like this,” Xiao Fang explained, “There is a new shop called Hongyun Rice Boutique, the first two days of turnover is flat, two days down is less than 100 pens of turnover, only half a day past today, the turnover hasskyrocketed to more than 4,000 pens.”
“From a daily volume of about 50 pens, to more than 4000 pens in half a day today?”Ji Jialiang laughed in anger, “This bunch of merchants who are thinking of taking the wrong way are also too rampant, this is not taking our warning seriously at all, it’s all so obvious, Xiao Fang you tell me, what else can’t you take?”
“But ……” Xiao Fang said carefully, “Big data analysis shows that all the IPs of the users who placed orders, computer machine codes, consumption mapping, user habit models, user data, these are all fine.”
A treasure in the anti-brush single, with just Fang said these ways, called the “transaction risk model”, this set of processes, is simply to kill the brush single behaviour of the eyes of the fire.
As long as you participate in the brush single, even if only brush a three or five strokes to earn a few dollars pocket money, this “transaction risk model” can pull you out, resulting in the seal.
These aspects are not a problem, that means it is a normal user, normal trading operations.
This is strange.
From dozens of daily sales, to now half a day more than 4,000 pens, a treasure was created so far, have not seen the volume of growth so rapidly new shops.
“And ……” Xiaofang added, “this shop sells goods belonging to the high-end goods, selling price is very high, not the kind of a few cents and a few pieces of small commodities, this moment turnover has exceeded 1.5 million, and, sunshine picture of the good reviewslike a tidal wave.”
When Ji Jialiang heard Xiao Fang’s words, he was shocked, only half a day ago, the turnover exceeded 1.5 million?
This turnover and turnover, it was simply crazier than the top traffic shops during the Double Eleven!
“Xiao Fang, are you sure this is a rice shop, not gold jewellery?”Ji Jialiang asked the staff with a confused face.
Even if it was the famous Wu Chang rice shop in China, it wasn’t this exaggerated, and the name that Xiao Fang said just now, Ji Jialiang was sure sure as well as certain that he was definitely hearing it for the first time.
Xiao Fang nodded his head and said, “It is indeed a rice speciality shop, and the products are very single, there is only one item on the shelves, and there are only two specifications.”
Ji Jialiang asked with a curious look on his face, “What did you say the name of this shop was at that moment, I’d like to see what magic this rice for sale has.”
After Xiao Fang reported the name of the Hongyun Rice Store, Ji Jialiang searched the shop from his own computer.
“This rice is the best rice I’ve ever eaten in my life!”
“This is the most satisfying shopping ever, come back after eating it.”
“Confirmed my eyes, met the right rice, although it’s a bit more expensive, it’s definitely worth every penny!”
“Gosh, after eating this Hongyun rice, I know what is called rice, those I ate in the previous thirty years don’t deserve to be rice!”
Those rice sold in the first two days arrived one after another, and after users ate it, they all praised it, and the shop was flooded with positive comments.
The restaurant side are all the same city users, the morning order, noon was sent over.
The fastest less than half an hour to receive the goods, in order to add the gift of the bag of rice, to join the tide of praise, but also pretending to be quite like that comment: this is my online shopping for many years, encountered the fastest delivery business!
The volume of transactions and positive reviews in the Hongyun Rice Boutique has increased with each refresh.
Only half a day’s time, according to the sales search, has been displayed on the first page, and still more forward position.
The sales volume of Hongyun Rice Store in half a day had already surpassed many old branded rice shops that had been operating for many years.
“This Hongyun Rice Boutique is definitely one of the brightest dark horses this year!”Ji Jialiang checked the operation status of the boutique, with a look of admiration, “Quickly, immediately immediately go and invite the other party to be stationed in the Tmall flagship shop, this kind of high quality shop, deserves to be promoted vigorously.”
“Got it Team Leader, I’ll go do it now.”Xiao Fang promised and hurriedly went out.
After Xiao Fang left, Ji Jialiang looked at the pictures displayed in the Hongyun Rice Store, as if he could smell the fragrance of the rice through the screen.
“Hongyun rice, or domestically produced.”
“Yoho, the tone is not small, the light of domestic rice?”
“This test certificate, this contains nutrients …… This where is rice ah, simply is health care ah!”
Ji Jialiang looked at the details of Hongyun Rice’s introduction page and tsked.
In the end, he himself couldn’t help but add to the shopping cart, wanting to taste whether the Hongyun Rice that was blown up so much and sold at such a high price had this strength or not.
At two ten in the afternoon, Zhou Mei received an official invitation from a certain treasure to enter the flagship shop on Tmall, and after submitting all kinds of materials and deposits, opened the flagship shop.
The two ideas given by Wu Jun before, completely revitalised the online shop.
One day, in addition to the influx of traffic from the restaurant market, also joined a lot of new customers.
Today, one day down, the online shop transaction more than 7000, two specifications of packaging Hongyun rice, a total of more than 50 tonnes sold, turnover directly exceeded 3 million!
Because of the 10 free 1 preferential policy, the restaurant side of the order volume than usual more than nearly 30%.
The 50 tonnes of orders, excluding the 30 tonnes ordered by the hotel, there are still 10 tonnes of new users from all over the country to buy.
A group of little girls in the online sales department went from an aubergine in the frost to a chicken blood like, busy round and round.
Obviously tired to death, one is still happy, like a silly girl.
More than 30 tonnes of orders in the city, basically the hotel side of the orders transferred, Wang Qidong sat down and directed the warehouse side of the freight driver sent through.
This more than 30 tonnes of goods, it should have been them to send, or to the various hotels to send, only the way to place the order has changed slightly.
The remaining 10 or so tonnes of scattered orders are orders from all over the country, with a small number of local orders.
At the beginning of the establishment of the online marketing department, Zhou Mei has already talked down a few courier companies.
These 10 tonnes of orders to a few courier companies divided up.
Freight did not spend less, more than 2,000 orders, freight nearly 60,000 yuan.
Compared with the turnover of more than 3 million, this 60,000 yuan for Wu Jun is small money.
But for several courier companies, Junheng Trade Co., Ltd. is definitely a super big customer.
Go to the warehouse to pull the goods of some collectors, not less to Wang Qidong and Wu Guangkun hand stuffed good cigarettes, are thinking of more share some pieces.
You send me also send, the final result is, today you more, tomorrow he more, the final calculation is about the same.